Opdolow  ·  Marketing Insights

Promoting Your Business
Without Wasting Money

Okay, basically, there's no such thing as "CRINGE" marketing. That may have been a marketing tactic ;)

But there are certainly marketing concepts that make business owners cringe when they see the price tags associated with them. Earlier in my career as a novice entrepreneur, I doled out so much hard earned money on advertising that was completely unproductive.

So allow me to share some of my hard earned insights to help you avoid throwing your money down the drain.

The more you share your authentic story, the more you will appeal to people who resonate with you. In our industry, connection is key.

Practical ways to tell your story:

• Share your "why"
• What inspires you — or what inspires particular products/services
• Memories or experiences that influence what you do
• Behind the scenes: This one grabs my attention every time! This is especially effective during an event.

  • Set up a tablet to play a YouTube playlist of your videos continuously
  • Provide your service or create your product at your booth so people can see you in action

Reviews & testimonials folks. They pack a punch and you want to capture as much of them as possible. Make it easy for people to give you feedback.

Ways to simplify that process:

• Automate review prompts with your POS or website
• Set up a Google Business Profile (free & fast)
• Create a QR code for your review link in Canva and print on your labels, business cards, and/or signage at your booth. Make an interactive game out of it: "Leave a review, receive a free thank you gift."

This may seem straightforward but let's break communication down into our senses — so crucial in a market environment.